IceRocket is a new privately owned metasearch engine. Although icerocket doesn’t have it’s own robot (software which searches a site for links and then follows all the links, gathering data and expanding its search engine database), it does utilise the power of other search engines such as Google, Yahoo, Temoa, Altavista, AllTheWeb, Looksmart and many more widely used search engines.

You may be thinking, wow another search engine, big deal. However, as this is a privately owned metasearch engine, there are some distinct advantages which this presents. At present some of these advantages include:

  • No false search placements due to paying sites given higher placement.
  • More search engines being used, giving a greater chance of finding what you want.
  • Great features, such as an image search facility similar to googles.
  • Future tools such as toolbars to allow easy and efficient searching.